This blog will be of interest if your business model is not working, your profits are shrinking, or your competition are stealing your market share. Use our Morgan Cradock 3-Planes Model to help you find the answers and re-grow your profits.

To get you started on your business model redesign here are 21 questions, 7 for each of the 3 planes.

THE MACRO-ECONOMIC PLANE

• How easy is it to obtain debt funding in your market?
• How easy is it to obtain equity funding in your market?
• How costly is it to secure funds?
• Where are prices headed for the key resources you need?
• What impact does the unemployment rate have?
• How good is public infrastructure?
• How would you rate access to suppliers and customers?

INDUSTRY FORCES PLANE

• Who are the dominant players & new entrants in our particular sector?
• Which customer segments are they focusing on and what are their main offers?
• What is their cost structure?
• Which products or services could replace ours?
• How easy is it for customers to switch to these substitutes?
• Who are the key suppliers in our industry value chain?
• Which stakeholders might influence our business model?

MARKET FORCES & TRENDS PLANE

• What are the most important customer segments?
• Where is the biggest growth potential?
• What are biggest unmet customer needs?
• What binds customers to a company and its offer?
• Where are the largest margins to be achieved?
• Where is the market headed?
• What are the crucial issues affecting the customer landscape?