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Optimise your growth platform, month by month, and build b2b transaction capabilities

You are busy and so are your competitors. You need to prioritise your time spent working ‘on’ the business – because it typically represents one of your largest assets. On a monthly basis, we will give you strategic and tactical advice on what to do and how to do it in order to substantially increase your return on your assets, achieve stepped growth in your profits and dramatically increase your company valuation/ share price.

You will benefit from our guidance and business counsel if you:

1. Have a successful business and want advice on how to achieve faster growth
2. Are facing changing industry dynamics and need more ‘turnaround’ ideas that work in practice
3. Want greater clarity on how to risk-assess your next strategic move
4. Have been approached by investors or buyers and don’t want to sell at too low a valuation
5. Have identified strategic alliances that will provide strategic advantage, but are not sure what relationship makes most sense
6. Need to improve your negotiation performance and want a tool-box of practical negotiating tips
7. Know you will be transitioning ownership in the next 12 months to 36 months, and want to maximise sale price
8. Need to negotiate with bankers and investors to fund business growth or get some cash back out of your business

What is the value you will receive?

We understand that busy managers and owners need to see rapid results and get quick answers. However, making intelligent decisions without the relevant data is impossible. We will work with you to put the right business data at your finger tips. We will work with you to get the numbers working hard for you, rather than you working hard and the numbers simply ‘falling out of the system’.

Measuring success

What gets measured gets done. But first you need to know what you want to achieve, how you will achieve it and then set the growth parameters to be tracked. We will help you identify the top priorities to be worked on to:

• Increase Profits. Near-term and medium-term profit growth is typically hidden just under the surface. We will unlock these hidden profit pools and set you up to find more untapped profit potential for long-term profit growth.
• Enhance the Business Model. A great business model needs continual refinement. Organisational redesign for small to middle-market companies is more like a renovation than a knock-down. We help you map out the additions and changes to your current business model.
• Increase Valuation. Business to business transactions involving new strategic investors or alliances is a proven way to dramatically grow your business valuation. So too is a series of smaller acquisitions. We will increase your capabilities and create a b2b transaction team that can execute on any opportunity confidently and swiftly.

Option 1: Growth Guidance & Corporate Advisory Mentoring

Fee is $4,950 per month, $14,950 one-time fee.

This option is for business owners and senior managers who have a well established business and a defined growth objective that needs expert and timely advice for a short period.

During our work we will draw upon a breadth of consulting resources we have built up over 15 years of corporate advisory. You will leverage our transaction experience and process knowledge and apply it your situation. We will generously share our proprietary systems, as required, including:

• The Morgan Cradock Vision-to-Business Plan Processes
• The Morgan Cradock Four Foundation Elements to Capital Raising
• The Morgan Cradock Bank Financing Binder
• 5-Step Capital Raising Toolkit
• 9-Point Shareholder Needs Assessment

The Growth Guidance Mentoring option is a rapid response ‘insurance’ option that will greatly enhance the successful pursuit and fulfillment of your growth objective.

Option 2: Morgan Cradock Profit Game-Changer

Fee is negotiated based on objectives.

This option is for owner-managers who want a new challenge. You will be running a previously successful business or believe that the business has reached its plateau. You’ve tried a few things to break away from the past, but you weren’t fully committed and you got what you expected – mediocre results. You don’t ‘do’ mediocre and nor do we. This option is for serious business players who are ready to leverage their business experience and find new profits and push for awesome growth.

Together we will co-create a new strategy that will set your wealth objectives higher than you had expected. We will share with you past results for successful high-growth clients and set an intensive and structured growth program.

Our company, ATSA Defence Services, has used many consultants and Michael is head and shoulders above any of them. To illustrate this point, during one meeting with a potential alliance partner the business owner turned to his management team and said, “We need a ‘Michael’ on our team”!

“Michael continually demonstrates massive value to ATSA as our trusted corporate advisor.”

Darren Burrowes, Engineering Director
ATSA Defence Services

In addition to the services under Option 1, you will also benefit from value in the following services:

1. We will plan and host an intensive day of activity to re-design your business. We will help you pull together the pre-requisite work to obtain the most value from this intensive day.
2. We will invite industry participants to contribute to an ideas generation workshop
3. You will acquire negotiating skills through our personal one-on-one training and work on live tactical matters
4. We will help set your valuation objectives with our Proprietary Morgan Cradock Value Creation Logic Processes
5. You will seek out equity providers or potential trade sale targets, and have new conversations about your future vision and their investing in it – you will ‘hook’ these investors for when and if you need to raise capital in 6 to 12 months time.

The Morgan Cradock Profit Game-Changer will give you renewed enthusiasm for your future business. Your business will have a business model that delivers on the profit opportunities in adjacency moves that we will help bring into vision. You will be supported in your fulfillment objectives for as long as you need post the initial intense period of work.

Option 3: Corporate Finance Deal Immersion

Fee is negotiated based on objectives.

This option is for companies that need a more proactive approach to B2B transactions. We will become part of your internal team and fully immerse ourselves with your company and practices.

Option 1 & 2 services are included in Option 3.

Option 3 goes further and we provide CFO-level hands on services including:

1. We will do the spreadsheet financial modelling
2. We will lead and manage the external commercial negotiations
3. We will be responsible for running a sale process or partial sell down

“Thanks for equipping me with additional frameworks to better plan for and understand our customer’s needs. We have already put your negotiating tools into use with great effect and benefit for our global organisation and customers.”

Peter Hardie, National Sales Manager
Ampcontrol Group

This option leverages our experience and is for companies who prefer to take time to plan major corporate initiatives and transactions, who see the benefit in setting the right platform for growth and who want us to provide expert and hands on implementation.