“Thanks for equipping me with additional frameworks to better plan for and understand our customer’s needs. We have already put your negotiating tools into use with great effect and benefit for our global organisation and customers.”

Peter Hardie, National Sales Manager
Ampcontrol Group

“Michael Cradock delivers massive value for clients and teams. I have worked with Michael both as a client and as the co-founder of a private equity investment group (Rights House) and the experience has always been fun, productive and focused.

Our company, ATSA Defence Services, has used many consultants and Michael is head and shoulders above any of them. To illustrate this point, during one meeting with a potential alliance partner the business owner turned to his management team and said, “We need a ‘Michael’ on our team”!

“Michael continually demonstrates massive value to ATSA as our trusted corporate advisor.”

Darren Burrowes, Engineering Director
ATSA Defence Services

“Michael made time to see us immediately and was very quick to understand our needs. He came up with three creative ideas that allowed us to take our negotiations to the next level and offered coaching and support throughout the deal process. We think any business owner considering a trade sale should take the opportunity of an initial consultation with Michael.”

Alison Walter, Consultant CFO, Look Corporation

“The negotiation sessions provided my Michael Cradock and Filip Hron were beneficial in multiple ways; reminding participants of techniques and tools, while also introducing additional insights into the “power of questions” and the value in “identifying needs” of all parties. Developing those insights and perspectives within a negotiation framework has the capacity to improve negotiations and outcomes by better engaging with all stakeholders and representing their interests adequately and professionally.”

Dione O’Donnell, Chief Financial Officer
Life Without Barriers

“Michael was referred to us as the best local advisor who could rapidly assess the business opportunities, create clarity and execute quickly. He lived up to expectations and we have warmly welcomed Michael into our family business as our trusted advisor.”

Lindsay Morris, Director
Morris Group

“Your Negotiation Workshop was delivered sensitively and with great insight.”

Richard Sharpe, Managing Director
Sharpe Bros

“It was great to have it confirmed that there is no set 5-step process to negotiation that works in all instances. Your Negotiation course has made me think more about planning the negotiation and the tools will allow me to be more agile and hear things from other perspectives. Our clients and other staff who attended also got great benefit from the course.”

James Stevenson, Sparke Helmore Lawyers

“Morgan Cradock’s structured, supportive approach helped us to uncover opportunities that extended our understanding of our business and to identify new income generating avenues that have contributed significantly to our business sustainability.”

Darrell Nicholls, Executive Office
IDC – Hunte

“I was extremely impressed by the strategy consulting sessions that Michael undertook for my company, the Biofuel Partnership Limited, at our head office.

My co-directors and I were extremely pleased with the way that Michael worked to draw out and identify our extremely complex issues, and led us to more fully understand the true options that we face in moving confidently into the future.”

Harold Abrahams, Director
The Biofuel Partnership Limited

“Thank-you again for sharing your knowledge and experience with us as we began our funding journey. The insights you provided and the connections we have made, thanks to you, have proved highly valuable and positively impacted the path we are on.”

Tim McDougall, CEO
Clienteer Hub

“Morgan Cradock works diligently under tight time frames, builds investors’ trust and gets results.”

Andrew Sneddon, Chairman
MIRteq